PANTONE released the latest trendy color in 2023, 100 large photos to wash your eyes!
Recently, the fashion trend authority Pantone officially announced the representative color of 2023 - extraordinary magenta (Viva Magenta 18-1750), calling it "unconventional red in an unconventional era".
Extraordinary magenta exists between blue and red, warm and cool, and has been around for 150 years. But Pantone notes that it's "still future-proof, both digital and raw." In the words of its creators, it is "brave, fearless and stirring".
Based on the bright vision of the future, and encouraging the recovery of the world economy under adverse factors such as the new crown epidemic and the conflict between Russia and Ukraine, this warm red tone brings warmth and hope to people in trouble.
Take inspiration from nature
Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by a natural red dye that comes from a small insect called the cochineal.
Between red and pink on the color wheel, it is one of the most prized dyes of the natural dye family and one of the most intense and brightest known in the world.
"It's a vibrant red that oozes strength and encourages bold experimentation and self-expression."
Speaking of this year's selection, Pantone said they called the color "bold, witty, and all-encompassing."
Many magazines, brands, and photography blockbusters are also scrambling to use magenta to express their ideas and designs. In this issue, the editor will bring you the color trend of Amway!
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